THE DRIVE 2026

Sunday, June 7th | Rain Date: June 14th

Press Credential Application

The Drive is back for 2026, bringing together incredible cars, great people, and a meaningful cause for one unforgettable day on the road.

What started six years ago as a charity car show has evolved into one of Rochester’s most exciting automotive community events. Now entering its second year as “The Drive,” this curated charity cruise experience benefits GiGi’s Playhouse Rochester while bringing together Rochester’s incredible car community for a day filled with amazing roads, exclusive stops, and meaningful impact.

Last year, together with our sponsors, volunteers, drivers, and supporters, we helped raise over $70,000 for GiGi’s Playhouse Rochester. Our goal for 2026 is even bigger as we work toward surpassing the $100,000 mark.

What to Expect

The Drive is more than a cruise. It is a curated experience built around great cars, meaningful connections, and community impact.

• A scenic and curated driving route through Rochester
• Exclusive stops at standout local businesses
• Poker chip and card draws throughout the route
• A lively finale at Car Club of Rochester
• Food, prizes, conversation, and unforgettable cars

Become a Stop on The Drive

We’re selecting a limited number of standout businesses to be featured as official stops along the 2026 route. Each stop becomes part of the experience, giving participants a reason to engage, explore, and remember your brand.

This is more than exposure. It’s a chance to align your business with one of Rochester’s most exciting charity events while supporting a meaningful local cause.

• Direct access to drivers, passengers, and event supporters
• Pre-event promotion across our social media channels
• On-site interaction with an engaged audience
• Association with Car Club of Rochester and GiGi’s Playhouse Rochester

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